How Netflix Built the Perfect Launchpad for KPop Demon Hunters - KPop Demon Hunters isn’t just a hit — it’s a global cultural phenomenon. Created by Sony, supercharged by Netflix, and fueled by record-breaking music, it’s now the streamer’s most-watched film ever. But the real story isn’t just the numbers — it’s how this breakout could become Netflix’s first true kids-and-family franchise. Can Netflix, without Disney’s machine, invent its own playbook? Here’s my inside look at why this unicorn hit matters — and what comes next.

YouTube and Netflix command massive shares of children's viewing time, but they're fundamentally teaching kids different ways to engage with content—one optimized for impulse and repetition, the other for character bonding and narrative depth. Understanding this behavioral divide is crucial for anyone building the next generation of kids' IP.