A LENS INTO THE WORLD OF ENTERTAINMENT FRANCHISES
The Franchise Report is a new entertainment industry voice providing a focused look into the world of “Mega Entertainment Franchises.” Whether they originated as an entertainment series or film, a published work, a toy or a video game, Mega Entertainment Franchises have become the coveted crown jewels for long-term studio growth, and revenue. The Franchise Report is a lens into the greatest, the new phenomenons, the most profitable and the most fan-loved franchises across the entertainment landscape. We will analyze and present curated insights that explore trends and learnings about global franchises.
The Top Franchises and From Whence They Came!
Historically, properties originating in a Printed Word have proven themselves to be the most profitable category for franchises with 20 of the top 50 franchises totaling $458.7 billion.
THE ENTERTAINMENT FRANCHISEVERSE
As we look at the landscape of who owns the Top 50 (highest revenue) Entertainment franchises of all time it becomes crystal clear who dominates, The Walt Disney Company.
What is a Mega Entertainment Franchise? Part II
Our goal is to explore and discuss the DNA of the iconic intellectual properties that truly strike an emotional chord with consumers in such a profound way that they become part of their life, and their affinity for the IP lasts throughout all their life stages … or as we like to say birth to grave!
What is a Mega Entertainment Franchise? Part I
The entertainment industry is roughly a 2.2 trillion dollar business and entertainment franchises have become foundational to each studio. In 2021 more than half of the films topping the box office were, or derived from, global entertainment franchises. They are the coveted crown jewel of entertainment studios.