A LENS INTO THE WORLD OF ENTERTAINMENT FRANCHISES
The Franchise Report explores the stories, fandoms, and creative decisions shaping today's entertainment landscape, and what they reveal about building enduring entertainment franchises.
Each week, producer and entertainment franchise strategist Suzie Domnick examines beloved intellectual properties, emerging entertainment phenomena, and the creative decisions that shape them, revealing the creative principles behind the world's most beloved entertainment franchises.
Drawing on more than three decades of experience helping shape franchises including Harry Potter, Stranger Things, and Star Trek, each article combines real-world case studies with original insights into storyworld expansion, passionate fandoms, audience connection, and franchise building.
Because the most memorable entertainment franchises don't just entertain us. They create unforgettable characters, immersive worlds, and passionate communities to which we want to belong.
The Top Franchises and From Whence They Came!
Historically, properties originating in a Printed Word have proven themselves to be the most profitable category for franchises with 20 of the top 50 franchises totaling $458.7 billion.
What is a Mega Entertainment Franchise? Part II
Our goal is to explore and discuss the DNA of the iconic intellectual properties that truly strike an emotional chord with consumers in such a profound way that they become part of their life, and their affinity for the IP lasts throughout all their life stages … or as we like to say birth to grave!
What is a Mega Entertainment Franchise? Part I
The entertainment industry is roughly a 2.2 trillion dollar business and entertainment franchises have become foundational to each studio. In 2021 more than half of the films topping the box office were, or derived from, global entertainment franchises. They are the coveted crown jewel of entertainment studios.