The Franchise Report explores the stories, fandoms, and creative decisions shaping today's entertainment landscape, and what they reveal about building enduring entertainment franchises.

Each week, producer and entertainment franchise strategist Suzie Domnick examines beloved intellectual properties, emerging entertainment phenomena, and the creative decisions that shape them, revealing the creative principles behind the world's most beloved entertainment franchises.

Drawing on more than three decades of experience helping shape franchises including Harry Potter, Stranger Things, and Star Trek, each article combines real-world case studies with original insights into storyworld expansion, passionate fandoms, audience connection, and franchise building.

Because the most memorable entertainment franchises don't just entertain us. They create unforgettable characters, immersive worlds, and passionate communities to which we want to belong.