A LENS INTO THE WORLD OF ENTERTAINMENT FRANCHISES
The Franchise Report is a new entertainment industry voice providing a focused look into the world of “Mega Entertainment Franchises.” Whether they originated as an entertainment series or film, a published work, a toy or a video game, Mega Entertainment Franchises have become the coveted crown jewels for long-term studio growth, and revenue. The Franchise Report is a lens into the greatest, the new phenomenons, the most profitable and the most fan-loved franchises across the entertainment landscape. We will analyze and present curated insights that explore trends and learnings about global franchises.
What is a Mega Entertainment Franchise? Part II
Our goal is to explore and discuss the DNA of the iconic intellectual properties that truly strike an emotional chord with consumers in such a profound way that they become part of their life, and their affinity for the IP lasts throughout all their life stages … or as we like to say birth to grave!